Bad Bunny isn’t just a name; it’s a cultural phenomenon. An acclaimed new album. A titanic hometown residency at the Coliseo De Puerto Rico. A showstopping performance at SNL50. In 2025, it’s *definitely* a good time to be Benito Antonio Martínez Ocasio. But how does he keep pushing boundaries while staying true to himself? Let’s dive in. From his chart-topping music to his groundbreaking fashion choices, the Puerto Rican multi-hyphenate continues to redefine what it means to be a modern icon. And his latest venture? A steamy, stripped-down Calvin Klein campaign that’s setting the internet ablaze.
The Evolution of Benito: From Music to Modeling
Benito, a musician, actor, designer, activist, and even a legit pro wrestler, has been anything but subtle. The last few months have seen him ascend to even greater heights. His latest album, Debí Tirar Más Fotos, draws heavily from the tradition of Puerto Rican music and marks one of his most acclaimed outings to date. How has he managed to stay so authentic amidst the whirlwind of fame?
The album rollout saw him pop up everywhere from New York City subway stops with Jimmy Fallon to Hot Ones. And he’s not slowing down, either. In a move that’s sending shockwaves through the fashion world, Bad Bunny was unveiled as the face of Calvin Klein Underwear’s new spring campaign, shot by the legendary Mario Sorrenti. Can you imagine a more perfect pairing?
Calvin Klein’s New Muse: Stripped-Down and Authentic
Bunny joins the esteemed likes of Kate Moss, Mark Wahlberg, and Kendall Jenner, of course, in the CK history books. In a year marked by the artist taking a stripped-down approach to his music, he’s an inspired choice for a Calvin Klein tradition with a stripped-down aesthetic of its own. “Calvin Klein shoots have a pretty [high standard],” and Bunny put in every bit of effort necessary to reach it.
“I had a whole routine focused on my physique and getting into the best shape for this campaign,” he tells GQ. “I was eating super clean and training as much as possible.”
Far harder than the training, though, was the diet – he was prepping for the shoot while promoting Debí Tirar Más Fotos in New York City, which he calls his favorite city to go out to eat. So, how did he balance indulgence with discipline?
Putting a Personal Stamp on a Global Campaign
He also sought out to put a personal stamp on the campaign. For Bunny, the answer was simple: music. “The easiest and most impactful way for me to put my signature on any project is always through music,” he explains. With so much of the intention behind Debí Tirar Más Fotos directing the spotlight towards Puerto Rican tradition and culture, setting a Calvin Klein campaign video to one of the tracks from his new album, “EoO,” allowed him to nod to his heritage through the storied brand’s outsized platform.
As he put it, “I truly believe that the best way to make an impact is by being genuine, authentic, and the best version of yourself – that’s exactly what my latest album is all about.” It’s the same ethos Bunny has brought to every stage he’s stood on in 2025, none more notable than his performance at SNL50.
SNL50: A Cultural Statement
He recognized the opportunity for what it was and conceived the piece accordingly. “I just stuck with what we’ve been highlighting since the beginning of the year – my culture, Puerto Rican music.” It felt like the perfect stage to introduce Los Sobrinos to the world and highlight Puerto Rican talent. How’s that for a mic drop? On, he managed for significant stretches to keep the spotlight squarely on him—and on the Island.
When the shoot wrapped, Bunny had one thing on his mind and one thing only: food. “All I could think about once we wrapped the campaign was eating everything on the menu at Lala,” he says. “But what I was craving the most were the Manchego croquetas and the crispy tuna rice.” Sounds like a well-deserved reward, doesn’t it?
The Internet Reacts: Thirst Traps and Ovulation Jokes
Bad Bunny sent pulses racing as he debuted the new campaign with Calvin Klein. The 31-year-old Puerto Rican music artist appeared in multiple shirtless photos as he modeled the well-established brand’s boxer briefs. The star, born Benito Antonio Martínez Ocasio, flashed his sculpted abs, pecs, and biceps in the Mario Sorrenti portraits, with fans taking to social media to lust after him.
“Really?? While I’m ovulating??” asked one fan, while another joked, “If you see me being manipulated by a man who looks like this, don’t save me. I’m exactly where I want to be.” Can you blame them?
Video Evidence: The Vibe is Infinite
Dive into the steamy world of Bad Bunny’s Calvin Klein campaign. The vibe is infinite, indeed!
There was also a video post showing the singer-songwriter from multiple angles as he flirted with the camera, dancing, and staring down the barrel. Its accompanying caption read, “The vibe is infinite. feels it in new Icon Cotton Stretch. Innovated with a smooth, stitch-free Infinity Bond waistband.”
Under the post, one person wrote, “Don’t ask me what color anything was.” MTV even joined the discourse, teasing, “Why was I not invited to film this?” And the media site Primero Latino added, “We have nothing appropriate to say.” One fan referenced the lyrics of Bad Bunny’s titular album Debí Tirar Más Fotos, writing in Spanish that the photographer should’ve taken more photos of him. Talk about a fan frenzy!
Decoding the Look: From Afro to Abs
Bad Bunny sported a short and curly afro in the pictures, while displaying the many tattoos on his torso and thighs. He modeled CK’s new Icon Cotton Stretch briefs, adding a ribbed white tank.
“Damn, that booty,” another intrigued fan wrote, adding a drooling emoji. It comes a little over a month after Benito was mocked online for how he reacted when ex-girlfriend Kendall Jenner walked past him at a New York Fashion Week show – Calvin Klein’s, no less. Awkward? Maybe. Fashionable? Definitely.
Flashback: Kendall Jenner and the Calvin Klein Connection
Kendall, 29, took to the runway as part of the Calvin Klein Collection show on February 7 and strutted directly past the rapper as he sat in the front row. Dressed in a suave Calvin Klein suit, a white T-shirt, and sunglasses, the 30-year-old appeared to not even glance at Kendall as she sauntered down the runway—but eagle-eyed fans were quick to call him out.
One person claimed Benito acting crazy when Kendall Jenner walks by, but his eyes give him away. “The way he was looking at her, zoom in,” a second person wrote. A third person pointed out “He did look lol there’s a video where you can see him looking at her through the side.” He looks at her under his glasses, someone else observed, and a fifth added “He didn’t act too indifferent, he tried but it didn’t work out for him.”
E! News Exclusive: The Steamy Campaign Unveiled
Nothing comes between [Bad Bunny] and his Calvins. The Monaco singer stars in [Calvin Klein’s] new campaign, and E! News can reveal an exclusive look at him debuting the brand’s new seamless Icon Cotton Stretch underwear.
The March 18 video—shot and directed by photographer Mario Sorrenti—shows Bad Bunny dancing to his song “EoO,” a crowd cheering as lightning strikes behind him. Sporting jeans along with his underwear, the “Tití Me Preguntó” singer didn’t hold back in showcasing all the angles, including close-ups of his abs, face, and the seamless briefs. Who else is adding this to their workout motivation?
From Front Row to Center Stage: Bad Bunny’s Fashion Evolution
Not long before modeling Calvins himself, Bad Bunny [showed] his support for the label as he was [seated] for the Calvin Klein Collection show at [New York Fashion Week]. The February runway show featured ex- [Kendall Jenner] strutting down the catwalk. It was only the latest time the [Kardashians] star and Grammy winner, who [split] after 10 months, have proven they’re still on good terms.
Indeed, they had sparked rumors of a rekindled romance after being seen getting cozy at a [Golden Globes] after-party, followed by a trip to Miami together a month later. Fans have since speculated that Kendall was [the inspiration] for some tracks on Bad Bunny’s album Debí Tirar Más Fotos, which dropped Jan. 5.
However, he tends to keep those details of his personal life to himself, and he encourages fans to add their own meaning to his lyrics. “Let them interpret it however they want,” Bad Bunny said in a Spanish interview with El Vacilón de la Mañana in January.
“I’ve had my heart broken many times in life, and I’ve broken hearts. I have the privilege of being able to express myself and vent in the songs.” And he’s not letting anyone pressure him into sharing.
“They don’t know how you feel, they don’t know how you live, they don’t know anything, and I really don’t want them to know,” Bad Bunny previously told [Rolling Stone] in September 2023. “I’m not really interested in clarifying anything because I have no commitment to clarify anything to anyone. ”
Get the Look: Shop Bad Bunny’s Calvin Klein Style
Ready for Bad Bunny’s steamy perreo fit? Keep scrolling to shop the singer’s Calvin Klein look and more.
- Calvin Klein Icon Cotton Stretch 3-Pack Boxer Brief: This [brief] is made from ultra-soft cotton and features a supportive contour pouch and enhanced shape retention for an extra steamy and comfortable fit. Warning: Benito’s abs are not included.
- Calvin Klein Cotton Classics 3-Pack Tank Top: While Bad Bunny is known for his iconic fashion moments, this time a classic [tank] and a pair of boxer briefs is all he needs for us to be obsessed.
- Calvin Klein Icon Cotton Modal Lightly Lined Triangle Bralette: Match the DtMF singer’s steamy Calvin Klein look with the [bralette] made from the same ultra-soft cotton.
Bad Bunny’s Best Fashion Moments Through the Years
- Vision in White: The singer looked like an angel with his all-white suit that he wore in his 2018 music video “Si Estuviésemos Juntos. “
- Plaid Papi: Sometimes, less is more. The “Caro” singer sported a gray plaid outfit that was anything but basic to the 30th Edition of Premio Lo Nuestro in 2018.
- In the Ring: This outfit is a knockout! Bad Bunny took the stage for a 2018 Miami concert in an eccentric ensemble that includes bright yellow plaid pants, red sneakers, and a wrestling belt.
- Suited Up: The Latin trap artist pays homage to one of his heroes at the 2018 Latin Grammy Awards: Stone Cold Steve Austin.
- Bright and Bold: Fashion highlight! The “Moscow Mule” artist brought bright and bold style front and center at the 2019 Calibash event in Las Vegas.
- Royal Blues: Bad Bunny showed up and showed out in a larger-than-life blue velvet coat at the 2019 Latin Grammy Awards.
- Green With Envy: Green with envy! The Puerto Rican star makes the red carpet his runway at the 2019 Billboard Music Latin Awards with his lavender suit and lime green hair.
- Slam Dunk: The global superstar took the stage in Inglewood, Calif. in 2019 and paid homage to the now-late Los Angeles Lakers legend [Kobe Bryant] with his jersey.
- Sunny Yellow: One word: unforgettable! The [Oasis] artist takes the stage with J Balvin at the 2019 MTV Video Music Awards in an electrifying custom-made look.
- Color Me Happy: The Grammy winner made a grand entrance during his 2019 Coachella set with a colorful Imran Moosvi design. His holographic sunglasses and black combat boots tie the flashy look together.
- Gucci Get-Up: Feeling Gucci! Bad Bunny brought luxury fashion to the court with his GG-embossed coat at the 2020 State Farm All-Star Game.
- Matrix Mood: Bad Bunny goes for an edgy vibe at the 2020 Spotify Awards with his Matrix-esque ensemble.
- Quarantine Cutie: Bad Bunny turned up the heat [at home] while wearing his heart-shaped sunnies and layered necklaces.
- Red Hot: The rapper makes temperatures rise with his red-hot, hot, hot outfit in the “Yo Perreo Sola” music video, which dropped in 2020.
- Crop Top Cutie: Casual, but make it fashion! The “Yo Visto Así” singer snapped a sexy selfie in a black long-sleeve crop top and matching black pants.
- White Hot: Bad Bunny rocked the stage at the 2021 Billboard Music Awards in a lavish white-hot getup.
- In Full Bloom: Bad Bunny brought the goth glam vibes to the 2021 Grammy Awards with his all-black outfit. However, his vibrant sunflower accessory added a fun splash of color to the whole look.
- Met Gala Magic: The [Party] singer made his Met Gala debut in 2022, wearing a custom look by Burberry’s Riccardo Tisci. According to Bad Bunny, he pulled inspiration for the Gilded Age theme by researching what people wore in Puerto Rico at the time. As he told [Vogue], “We mixed the men’s looks with women’s. “
- Hair for It: Bad Bunny walked the red carpet for the 2022 Los Angeles Bullet Train premiere in an all-black ensemble by Dior. The singer’s gold safety pin and heart hair accessories were chef’s kiss.
- Keeping it Casual: Bad Bunny sported a plain white Uniqlo T-shirt with Levi’s 501s for his 2023 Grammys performance of his songs “El Apagón” and “Despuses la Playa. “
- Grammy Winning Fit: Winning the Grammy for Best Música Urbana Album, Bad Bunny accepted the award in a black suit paired with a backwards baseball cap.
- Wild for Style: Bad Bunny set the tracks ablaze with his completely see-through blouse and skin-tight pants ahead of the Formula 1 Grand Prix of Monaco event in 2023.
- Vision in White: The musician wowed at the 2023 Met Gala in a sexy backless suit and floor-length shawl adorned with camellia flowers.
- Presenting the Award for Best Suit: Bad Bunny stunned in a black suit backstage of the [Oscars] after presenting the award for Best International Feature Film alongside [Pedro Almodóvar].
- Concert Attire: And his stage became his runway during his 2024 Most Wanted Tour.
- Red Carpet Ready: For the 2024 Met Gala, which celebrated the exhibit “Sleeping Beauties: Reawakening Fashion,” Benito served as co-chair and wore an ensemble by John Galliano for Maison Margiela Artisanal Collection.
- Dressed in Dior: The [El Club] artist wore a monochromatic suit for Dior’s Paris Fashion Week show in June 2024.
- The Tonight Show Starring Bad Bunny: Crashing [Jimmy] Fallon’s monologue, Bad Bunny joined the late-night talk show host to talk about his new album DeBí TiRAR MáS FOToS.
- He paired the Tonight Show co-hosting appearance with a performance of his song “VOY A LLeVARTE PA PR.”
- Front Row View: During New York Fashion Week in February 2025, Bad Bunny stunned at the Calvin Klein Collection Show.
- Saturday Night Live Style: Live from New York, it’s [Bad Bunny] at SNL50: The Homecoming Concert in February 2025.
Final Thoughts: The Enduring Appeal of Bad Bunny
Bad Bunny’s Calvin Klein campaign is more than just a series of photos; it’s a statement. It’s about authenticity, self-expression, and embracing your roots. From his music to his fashion choices, Benito continues to challenge norms and inspire fans around the world. So, what’s next for this unstoppable force? Only time will tell, but one thing’s for sure: we’ll be watching.
Decoding Bad Bunny’s Style & Choices: FAQs
Why did Bad Bunny choose Calvin Klein for this campaign?
Bad Bunny stated that the collaboration felt authentic because he believes in being genuine and the best version of himself, which aligns with the campaign’s message and his latest album’s ethos.
What was Bad Bunny’s approach to preparing for the Calvin Klein campaign?
He followed a strict diet and intense training routine to get in the best shape for the shoot, balancing it with promoting his album in New York City.
What is the significance of using the song ‘EoO’ in the Calvin Klein campaign video?
Using ‘EoO’ from his album ‘Debí Tirar Más Fotos’ allowed Bad Bunny to incorporate his Puerto Rican heritage into the global campaign, highlighting his culture through music.
What does Bad Bunny say about interpreting his music?
Bad Bunny encourages fans to interpret his lyrics in their own way, adding their own meaning to his songs based on their personal experiences.
The Enduring Allure of Bad Bunny: A Cultural Icon
Bad Bunny’s influence transcends music; his Calvin Klein campaign is a bold statement about authenticity and self-expression. By embracing his roots and challenging norms, Benito continues to inspire fans worldwide, cementing his status as a cultural icon.
