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Paulina Porizkova: The Iconic Return to Estée Lauder & Redefining Beauty

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The world of beauty is ever-evolving, but some icons remain timeless.
Paulina Porizkova, the Czech model and writer, is one such figure.
Recovering from a cold in her New York home, and curled up on the sofa with her dog, Ludwig, she appears as radiant as ever.
Her latest venture?
A full-circle moment as the global brand ambassador for Estée Lauder.
Let’s be honest, it’s a partnership that feels both nostalgic and utterly fresh.

For those who remember Paulina from her groundbreaking 80s campaigns, this isn’t just a reunion; it’s a powerful statement about beauty, age, and authenticity.

Having originally been a spokesperson for the brand in the 80s, a role that served as the launchpad for her career as a supermodel, Porizkova has now come full circle.
The brand has brought her back in recognition of her advocacy work.
As she approaches 60, she’s become a beacon for women who want to feel seen, heard, and beautiful at every age.
Her influential voice, amplified through her Instagram, where she has more than a million followers—as well as her book, No Filter: The Good, the Bad, and the Beautiful—is changing the conversation around aging.

From Spokesmodel to Ambassador: A Meaningful Shift

“Yes, I am an Estée Lauder brand ambassador again!” the model declares, beaming.
And here’s the interesting part: Paulina notes that being an “ambassador” carries a different weight than being a mere “spokesmodel.” This time around, the brand has reached out because they genuinely appreciate who she is now—not just an image of herself.
It’s a crucial distinction that reflects the industry’s growing awareness of authenticity and the power of real-life narratives.

She emphasizes, “I’m not putting out beautiful images of how photogenic I am.
I’ve been very open and honest about aging and how, I believe, we as women enter a different phase of life.” Porizkova has been very vocal about her own experiences and is shifting the narrative around beauty, one post at a time.
Her message is crystal clear: women are still worthy, absolutely, just in a different way.

This partnership extends beyond product promotion, focusing on shared values.
Paulina insists she will not endorse “anti-aging” messaging, intending, instead, to showcase how women can feel their best selves at every life stage.
She even told the Estée Lauder team, “Number one, I will not do anti-aging anything.
So if you need that, I’m walking out right now.” Their response?
“We know, that is why we asked you.” It appears Estée Lauder is committed to changing its messaging, guided by Paulina.

Redefining Beauty: Paulina’s Honest Approach

Porizkova’s return also involves a little bit of activism; she is lobbying the brand to change the name of its Revitalizing Supreme Youth Power Moisturizer Creme, replacing the word “Youth” with “You”.
And they are listening, she says.
This bold move encapsulates her commitment to empowering women to embrace themselves fully.

“I can hear the dichotomy,” she candidly admits, “I am empowering women to embrace themselves for who they are, with the aid of a cosmetic company that intends to sell you products.” But her honesty is refreshing.
Paulina openly admits she loves makeup and skincare.
“I freaking love makeup!
It’s a sense of play, right?
It’s about having fun,” she shares.
When it comes to skin treatments, she embraces her wrinkles while still aiming for a radiant glow.
“I love products, and use them religiously,” she states.
It’s this blend of realness and self-care that makes her so relatable.

And here’s the crux: her candor makes her the ideal ambassador.
“I’m the perfect person to show you what the products do because I am honest.
I’ve been using nothing but Estée Lauder on my face since I decided I was going to give this a go.
So, that’s since May of last year – total commitment.” This authentic approach is what sets her apart, making her a trusted voice in the beauty world.
Her personal journey with the brand gives her credibility—she isn’t just selling a product; she’s sharing a personal experience.

Skincare Rituals: Paulina’s Estée Lauder Favorites

Ever wondered what products Paulina swears by?
Since her decision to become an ambassador, she’s been exclusively using Estée Lauder.
Here’s a peek into her current skincare lineup:

The products aren’t just about superficial enhancement; they align with her ethos of feeling great at every age.
It’s about caring for your skin, not fighting against time.

The Power of Honesty: A Takeaway

Paulina Porizkova’s partnership with Estée Lauder is more than just a brand collaboration—it’s a testament to the evolving beauty standards and the significance of self-acceptance.
Her honesty, passion, and willingness to challenge conventional beauty norms make her a breath of fresh air in the industry.
She’s reminding us that beauty is about feeling like our best selves, at any stage of life.
And isn’t that a truly beautiful thing?

So, what do you think?
Is it time to redefine beauty, embrace our wrinkles and feel absolutely radiant?

Frequently Asked Questions About Paulina Porizkova’s Estée Lauder Partnership

Why did Estée Lauder bring Paulina Porizkova back?

Estée Lauder brought Paulina Porizkova back as a global brand ambassador because they appreciate her advocacy for beauty at every age and her authentic approach to aging, recognizing the power of her real-life narratives.

What is different about Paulina’s role as an ambassador compared to her previous role as a spokesperson?

As an ambassador, Paulina is valued for who she is now, her experiences, and her message, rather than just as an image.
This reflects the industry’s growing emphasis on authenticity.

What is Paulina’s stance on anti-aging products?

Paulina is against anti-aging messaging and will not endorse products that promote it.
She focuses on how women can feel their best at any stage of life.

What are some of Paulina’s favorite Estée Lauder products?

Some of Paulina’s favorite Estée Lauder products include Advanced Night Repair Overnight Treatment, Revitalizing Supreme Night Power Bounce Creme, and Futurist SkinTint Serum Foundation SPF 20.

How is Paulina using her platform to redefine beauty?

Paulina is using her platform to challenge conventional beauty norms by being open about her experiences with aging and promoting self-acceptance at every stage of life.

Embracing Authentic Beauty: Paulina Porizkova’s Impact

Paulina Porizkova’s return to Estée Lauder marks a significant shift in the beauty industry, highlighting the importance of authenticity and self-acceptance.
Her partnership is a testament to the power of embracing natural aging and redefining beauty standards.
By sharing her honest experiences and advocating for positive change, Paulina is not only inspiring women to feel good about themselves but also driving the industry towards a more inclusive and realistic approach to beauty.

Explore Further: Embracing Your Own Beauty Journey

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